The White Era ~ Love Blossoms in Abu Dhabi

L-R Aideen Kate (Irish Influencer living in Dubai), Rebekah (The Smooth Company), Rachel (The White Era / The White Gallery ), Eimear (The Smooth Company) and Jenny (Azure Communications) arriving to the event all wearing The White Era collection.

When you get an invitation to the Irish Ambassador’s Residence in Abu Dhabi for an exclusive event to celebrate Irish Luxury Design…then the answer was always going to be yes! Especially when Riki from @rnncommunications is your travel companion, friend and very Special Guest. We had the most incredible time during a whirlwind 48 hours in Abu Dhabi. It was the official launch of The White Era - Love Blossoms collection - and we were blown away by the reaction from everyone at the event. A big thank you to Ashley McDonnell and her team at Tech Powered Luxury who organised the event which witnessed the Ambassador’s Alison Milton’s residence transformed into a spectacular event space with hundreds of lanterns, lounge spaces and a natural fibre carpet runway. A massive thank you to Alison for giving us your Residence as the backdrop to create this magical event.

Stylists and personal shoppers Anne O Shea and Jess Colivet produced the runway show featuring 14 designers from across the Island of Ireland. We were fortunate to meet and catch up with most notably Annalise & Charlotte from Linen Shirt Company & Fashion Connect, Evelyn McDermott of Evelyn McDermott Millinery, Chandler Craven of Heintz (the coolest brand ever!) and Aoife Ireland. We also caught up with the gorgeous Charlene from Ella & Jo who pampered all the models and guest speakers ahead of the event. We also would like to give a shout out to Anne Marie and the team from AYU who had the pleasure of doing make up for the models/special guests.

Irish Broadcasters Lorraine Keane and Triona McCarthy manned the red carpet and had the craic with guests as they arrived. The podcast Live from Abu Dhabi was to bring a fashion show featuring Irish design to the Middle East and this event seen many guests arrive on the red carpet wearing Irish design also!

One of the highlights on the evening was watching Irish Model Thalia walk the runway in a bespoke dress & overskirt by The White Era…suitably named ‘THALIA’

Two of our fav looks from the fashion show Left: @heintzcraven and Right: @linenshirtcompany and hat by @evelynmcdermottmillinery (Instagram Handles - go check them out!)

Whilst the event was getting set up we were so lucky to have the quickest photo shoot ever on the balcony overlooking the catwalk/lounge area. A massive thank you to this insanely gorgeous girl Erin and Chloe aka @keenan_chloe who took the photos of the new Love Blossoms collection by The White Era.

The event came to an end with an epic performance by Irish Pop Star Lyra wearing a bespoke look by Cork designer Phoenix Vire…Lyra had everyone on their feet dancing and what a fabulous way to end a fabulous night under the stars in the nighttime sky in Abu Dhabi.

Photo Credits @evndoherty @katieabowe @christiantierney